Upscale Product Images for Amazon Listings
Amazon shoppers zoom in before they buy, and a soft main image costs clicks. Upload your product photo, upscale it 2x or 4x and export a sharp JPG or PNG up to 8,000 px on the long edge. A 1,200 px supplier shot becomes 4,800 px on Pro, enough to crop square, keep zoom detail and reuse the same file for A+ content and ads, with a commercial license for listing use.
Small supplier photos hurt conversion on the listing
Most Amazon sellers start with what the factory sends: 800 to 1,500 px JPGs, heavily compressed, sometimes shot on a phone. They pass the upload check and still look soft when a shopper hovers to zoom. Soft images raise returns too, because the product on the doorstep looks different from the product on the screen.
Amazon sets a minimum long edge for zoom and recommends going well above it, and the exact numbers vary by category, so check Seller Central help for yours. Upscaling does not replace a good photo shoot. It rescues the files you already have, fast, without a reshoot.
Sharpen and enlarge listing photos in one pass
UnblurPicture rebuilds edges and texture while it enlarges, so labels, stitching and packaging text stay readable.
- 2x on Personal up to 4,000 px, 4x on Pro and Studio up to 8,000 px
- Product photo mode for flat lays, white background shots and packaging
- Removes compression blocks and soft focus from supplier images
- Batches of 20 on Pro and 100 on Studio, returned as a ZIP for a whole catalog
- Before and after slider with a zoom loupe, so you check the label at 100 percent
- Commercial license on Pro and Studio for listings, ads and A+ content
Where one upscaled master file gets used
| Use | Typical long edge | Covered by |
|---|---|---|
| Main image with zoom | 2,000 px or more | Personal and above |
| Square crop for gallery images | 2,000 px | Personal and above |
| A+ content banners | 2,000 to 3,000 px | Personal and above |
| Sponsored ads and video thumbnails | 1,500 to 3,000 px | Personal and above |
| Packaging and print files | 4,000 to 8,000 px | Pro |
Always confirm the current image requirements in Amazon Seller Central. For other marketplaces and bulk editing, see the product photo enhancer and the guide to product photo requirements for marketplaces.
Who uses it to keep the listing sharp
- Private label sellers with factory photos that need to match a brand look
- Wholesale and arbitrage sellers holding small manufacturer images
- Agencies that manage many catalogs and need a repeatable batch step, see the bulk image upscaler
- Sellers who also list on Etsy, Shopify and eBay and want one master file for every channel
From a soft supplier photo to a listing file in four steps
- 1
Upload the largest original you have
- 2
Pick Product photo, then 2x or 4x
- 3
Zoom to 100 percent and check labels and edges
- 4
Download and upload to Seller Central
It takes about a minute per image, and one preview on your own photo is free before you pay.
Upscaler vs reshoot vs freelancer
| UnblurPicture | Reshoot | Freelance retoucher | |
|---|---|---|---|
| Time per image | About a minute | Days with shipping | Hours to days |
| Works with photos you already have | Yes | No | Yes |
| Batch of 20 or 100 | Yes | Not applicable | Priced per image |
| Cost | From $9 a month billed yearly | Photographer and samples | Fee per image |
| Fixes a wrong angle or bad lighting | No | Yes | Partly |
A reshoot wins when the angle or lighting is wrong. An upscale wins when the shot is right and the file is simply too small or too soft.
What an upscale will not fix
It does not change the background, add props or fix a bad angle, and it will not turn a 300 px thumbnail into a studio shot. Start from the largest file you have, and only publish images you have the right to use.
Plans for Amazon sellers
Yearly prices save 50 percent. Monthly billing is also available.
| Plan | Price | Images per month | Max upscale and output | For business use |
|---|---|---|---|---|
| Personal | $9/month billed yearly ($108/yr) or $19 monthly | 40 | 2x, up to 4,000 px | Personal license only |
| Pro | $24/month billed yearly ($288/yr) or $49 monthly | 120 | 4x, up to 8,000 px, TIFF, batch of 20 | Commercial license |
| Studio | $74/month billed yearly ($888/yr) or $149 monthly | 360 | 4x, batch of 100, API, 3 seats | Commercial license |
Listing photos count as business use, which starts on Pro. Details are on the pricing page.
Upscale product images for Amazon questions
How do I upscale a product image for Amazon?
Upload the sharpest original you have, pick Product photo, and upscale 2x or 4x. A 1,200 px photo becomes 4,800 px on Pro with clean edges, which leaves room to crop square and still keep zoom detail. Export JPG or PNG and upload it to your listing.
What size should Amazon product images be?
Amazon asks for a long edge of at least 1,000 px to enable zoom, and many sellers use 2,000 px or more so the zoom stays crisp. Rules change by category, so confirm the current numbers in Seller Central help before you upload.
Can I fix a blurry supplier photo for my Amazon listing?
Often yes. Supplier JPGs are usually small and compressed, and an AI upscale recovers edges and removes blockiness. Check that the photo shows your actual product, and do not use images you have no right to publish.
Do I need a commercial license for listing photos?
Yes. Photos used in marketplace listings and ads are business use, which is covered by the commercial license on Pro and Studio. Personal is for personal use only.
Make every listing image hold up at full zoom
Upload one product photo, see the before and after, then pick a plan.